Golden Gate Bridge Over A Body Of Water
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San Francisco
Lifestyle Hotels

Viceroy presents four distinct contemporary San Francisco hotels as part of the Viceroy Urban Retreats Collection. Hotel Zeppelin is a modern hotel with a rebellious twist and is located within walking distance of Union Square. Hotel Zetta, situated in the heart of SoMa, is an enclave for creators and innovators. Hotel Zelos, also located in SoMa is home to a local hot spot, Dirty Habit restaurant. Hotel Emblem is a contemporary hotel with a bold artistic statement. Each hotel is ready to welcome you safely, with gracious hospitality and an evocative spirit that will make your stay unforgettable.

Offers & Deals

Plan a San Francisco Road Trip

From Los Angeles to Seattle and beyond, follow your heart to San Francisco and enjoy a few staff-recommended stops along the way.

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Hotel Locations

Hotel Emblem San Francisco

Leave the status quo behind at our San Francisco boutique hotel in the heart of bustling Union Square. Our 96-room hotel, located where the Shopping District meets Nob Hill, offers eclectic guest rooms, a cocktail-centric restaurant and bar, coffee shop, event venues, and more. Immerse yourself.

562 Sutter Street
San Francisco, CA

+1 415 433 4434
  • 96 Rooms
  • 2 Bars & Restaurants
  • 2,000 Total Sq Ft of Venue Space

Hotel Zetta San Francisco

Creativity thrives at this free-spirited hotspot located in the heart of SoMa. Its sustainable design and high-tech conveniences make it the perfect escape for innovators and style seekers.

55 Fifth Street
San Francisco, CA

+1 415 543 8555

  • 116 Rooms & Suites
  • 2 Bars & Restaurants
  • 3,010 Total Sq Ft of Venue Space


An artistic retreat housed in the historic Pacific Building, where great shops, restaurants and nightlife are just steps away.  Within the hotel: the buzzed-about Dirty Habit restaurant, known for craft cocktails; and an outdoor patio bar where you can sense the city pulse.

12 Fourth Street
San Francisco, CA

+1 415 348 1111

  • 202 Rooms & Suites
  • 1 Bar & Restaurant
  • 5,000 Total Sq Ft of Venue Space


Located moments from renowned Union Square, Zeppelin celebrates the city’s progressive mindset and transforms it into a collaborative venue with the attitude of an era. Hotel Zeppelin is a bold destination that tests perceptions and inspires guests’ subversive spirit through a non-conformist experience.

545 Post Street
San Francisco, CA

+1 415 563 0303

  • 196 Rooms & Suites
  • 3 Bars & Restaurants
  • 4,000 Total Sq Ft of Venue Space

Dining & Nightlife

Dirty Habit

Hotel Zelos San Francisco

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Obscenity Bar & Lounge

Hotel Emblem San Francisco

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Bluestone Lane Coffee Shop

Hotel Emblem San Francisco

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The Mantel Bar

Hotel Zeppelin San Francisco

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The Cavalier

Hotel Zetta San Francisco

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Salvage & Rescue

Hotel Zetta San Francisco

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Host Your Meeting in San Francisco

Whether for business – or pleasure – planning a meeting, special event and incentive travel with our San Francisco Hotels has never been easier. Our innovative spaces, personal service, and remarkable culinary options make every event memorable, from small executive meetings to large conferences, intimate social events to over-the-top celebrations.

Hotel Zetta Hotel Zelos   Hotel Zeppelin Hotel Emblem

Plan a San Francisco Wedding

Say "I do" in a venue as unique as the city itself. Escape the ordinary at any of our four San Francisco hotels where we don’t just do weddings, we create bona fide social scenes. Explore our intimate venues and unique spaces, ideal for bachelorette/bachelor parties, micro weddings, and small-scale celebrations.

Hotel Zetta Hotel Zelos       Hotel Zeppelin Hotel Emblem